The CUS Mail & Marketing System is fully integrated with the Auction Management System into a seamless package. It’s the database holding all auction buyers and sellers and a full service contact manager, so powerful that many firms use CUS instead of other mass-market contact managers. Control postage costs and target your mailings by selecting only those people interested in the type of auction you’re about to hold. Go further to target them by attendance at past auctions and purchase history.
You can eliminate postal mailings entirely with the CUS InterLink Email feature. Send auction flyers and announcements in bulk to anyone with an email address on file, just as easily as you print labels.
Other CUS Mail & Marketing features include:
- Unlimited size files; no need to periodically “purge” files to keep only the most active records.
- Maintain more than 1000 different mailing lists that you define. Each person is on file only once, but can belong to more that a dozen different lists.
- Store Driver’s License number and image, alternate address, two resale/dealer numbers, email address, auction attendance and purchase/sale history.
- Select records based on mailing lists, states, counties, zip code ranges, SIC codes, telephone area codes, email addresses, auction attendance and purchases, etc.
- Keep notes and comments on file for each person. Record the details about your contract negotiations with sellers, or special requests by potential buyers. Keep notes about past bad checks or slow payments.
- Use the follow-up date on each record as a “tickler”. Ask the system for a list of everyone you should contact today.
- View the mail file according to the results of powerful query filters.
- Print mailing labels in house or export the file to give to your mailing service.
- Store “bad debt” or other codes to flag problem buyers at auction.
- Export names and addresses to merge into form letters or spreadsheets using popular office applications.
- Instantly send an email message to anyone on file directly from the Mail & Marketing program.
- Easily target all dealers or resale buyers to remind them to bring current tax certificates to your next auction.
- Use the handy Zip Utility to copy the Mail file to your travel Auction System for buyer registration.