How do I target certain people who are interested in specific types of assets?

Use the Mail System’s List Codes to designate mailing “lists” of people with similar interests. For example, create a two-character list code that represents Coins or Office Furniture or Farm Equipment. Enter these codes and their descriptions in the Mail System, File Menu, Enter Mailing List Codes. Once you have created the codes you want to use, simply place the code(s) on this person’s record in the Mail System or in any Auction when the customer registers as a buyer or seller. If you have a coin auction, you can set the auction profile to enter the code for Coins on every buyer who registers in this auction, so it is part of the record that is transferred into the Mail System for future use.